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UVS

Industry

8 offerings apply

E-commerce & DTC

Direct-to-consumer brands, subscription boxes and marketplace sellers shipping physical product.

The pressure

Do they understand what is actually going wrong?

What makes this business type hard to run.

Support volume is not proportional to revenue — it is proportional to shipping incidents, and those spike exactly when revenue does. Q4 doubles orders and triples tickets.

Signals — recognise two and it is worth a conversation

  • "Where is my order" is the majority of every support queue
  • Ad spend scales but contribution margin does not follow
  • Refund and return handling is manual and inconsistent between agents
  • Peak season is covered by temporary staff who are trained in November

What we build

What exactly would I be buying?

What we would build for a business like this.

Each of these is written for this business type specifically. If a line reads like it could apply to any sector, it should not be here.

Digital Marketing

Meta Ads

What we see

The winning creative that carried last year has fatigued, and every replacement underperforms it.

What we build

A creative production system that ships enough variation to keep finding winners, tested against holdouts rather than platform attribution.

The detail that matters

Creative volume is the lever. Audience targeting stopped being the differentiator years ago.

What we see

Category pages are outranked by marketplaces and product data is invisible to structured results.

What we build

Category and product structure with product schema generated from the same source as the page.

The detail that matters

Schema comes from the content model, so it cannot drift out of sync with the page.

AI Engineering

AI Agents

What we see

"Where is my order" is most of the support queue, and answering it means opening three tabs.

What we build

An agent with read access to your commerce platform and carrier APIs that resolves the whole question, including the refund path when it is warranted.

The detail that matters

Refunds above a threshold you choose stop for approval instead of being issued.

What we see

Ad spend scales, the site does not, and every performance problem costs conversion on every session at once.

What we build

Storefronts and landing systems where speed is a build gate, and product structured data is emitted rather than bolted on.

The detail that matters

Structured data comes from the same content source as the page, so it cannot drift out of sync.

Start

What is the next step?

Recognise two signals? That is enough to talk.

The most useful first call is a description of what is going wrong. We will tell you which half of the business it belongs to, roughly what it costs, and whether it is worth doing.