Industry
7 offerings applyIndependent hotels, restaurant groups, tour operators and venue businesses taking direct bookings.
Desks that apply
The pressure
Do they understand what is actually going wrong?Every booking taken through an aggregator costs commission, and every booking missed on the phone goes to one. The direct channel is the margin, and the direct channel is a phone nobody has time to answer during service.
Signals — recognise two and it is worth a conversation
What we build
What exactly would I be buying?Each of these is written for this business type specifically. If a line reads like it could apply to any sector, it should not be here.
AI Engineering
What we see
The phone rings through dinner service, and the booking that was not answered becomes an aggregator booking with commission attached.
What we build
Direct reservations taken against live PMS availability, plus group and event enquiries captured with the detail needed to quote.
The detail that matters
Availability is read live. A reservation for a room that is gone is worse than a missed call.
Digital Marketing
What we see
Aggregators own the search results, and direct bookings are the only ones with real margin.
What we build
Visual, geo-targeted campaigns that drive direct booking, measured on commission avoided rather than on reach.
The detail that matters
Measured against the aggregator commission it displaces.
Development
What we see
The direct booking journey is slower than the aggregator’s, so guests use the aggregator and the commission is paid on every one.
What we build
A direct booking path built to a mobile performance budget, reading live availability, with the enquiry-to-quote flow for groups and events.
The detail that matters
Measured against commission avoided, because that is the only number that decides whether this paid for itself.
The other half
Building the system creates the queue. These are the desks that hold it, staffed to a service level you set.
Start
What is the next step?The most useful first call is a description of what is going wrong. We will tell you which half of the business it belongs to, roughly what it costs, and whether it is worth doing.