Education & training

Online course providers, tutoring companies, training institutes and EdTech platforms.

Start a conversation What applies here

Desks that apply

Systems that apply

The pressure

Do they understand what is actually going wrong?

What makes this business type hard to run.

Enrolment is seasonal and enquiry-driven. The window between interest and enrolment is short, the questions are the same fifty questions, and the admissions team is three people in September and three people in June.

Signals — recognise two and it is worth a conversation

Admissions enquiries spike tenfold in enrolment season
The same eligibility and fee questions are answered daily
Applicant documents are verified manually
Drop-off between enquiry and application is unmeasured

What we build

What exactly would I be buying?

What we would build for a business like this.

Each of these is written for this business type specifically. If a line reads like it could apply to any sector, it should not be here.

AI Engineering

AI Agents

What we see

Enrolment season brings ten times the enquiry volume, and the same fifty questions about eligibility, fees and deadlines are answered by hand.

What we build

An agent grounded in current, versioned policy that answers eligibility and fee questions, checks application status and books an advisor call when the answer is genuinely conditional.

The detail that matters

Policy is versioned, so an eligibility answer is never last year’s — and a wrong one here is a complaint, sometimes a refund.

Digital Marketing

Meta Ads

What we see

Enrolment is seasonal, and the campaign has to build interest weeks before anybody searches for the course.

What we build

Sequenced campaigns that build awareness ahead of the enrolment window and convert inside it.

The detail that matters

The demand is created on a calendar you control, not captured when it appears.

Digital Marketing

Search & Answer Engine Optimisation

What we see

Prospective students search the qualification, the career outcome and the entry requirements months before they search for a provider.

What we build

Course, career-outcome and eligibility content written to answer directly, structured so an assistant summarising options can quote the entry requirements correctly.

The detail that matters

Entry requirements and fees are versioned content — being quoted with last year’s numbers is worse than not being quoted.

The other half

And the desks that run alongside them.

Building the system creates the queue. These are the desks that hold it, staffed to a service level you set.

Start

What is the next step?

Recognise two signals? That is enough to talk.

The most useful first call is a description of what is going wrong. We will tell you which half of the business it belongs to, roughly what it costs, and whether it is worth doing.

Start a conversation Other business types