Industry
7 offerings applyPersonal injury, immigration, family and conveyancing firms with high inbound enquiry volume.
Desks that apply
The pressure
Do they understand what is actually going wrong?Intake is the whole business and it is done by whoever is free. A qualified case that reaches voicemail is worth nothing, and an unqualified case that reaches an attorney costs an hour.
Signals — recognise two and it is worth a conversation
What we build
What exactly would I be buying?Each of these is written for this business type specifically. If a line reads like it could apply to any sector, it should not be here.
AI Engineering
What we see
Intake is the whole business, and it is answered by paralegals between other work — or not at all after five.
What we build
An intake agent that collects the facts, applies your qualification criteria and routes the case, with the transcript attached.
The detail that matters
It collects and routes. It never advises — that line is enforced in the tooling, not just the prompt.
Digital Marketing
What we see
Clicks cost enormous sums, and a meaningful share go to people who will never qualify as a case.
What we build
Tight match-type control, aggressive negative lists, and qualification measured at matter type rather than at form fill.
The detail that matters
We optimise toward qualified matters. Optimising to form fills buys unqualified volume efficiently.
Digital Marketing
What we see
Practice-area pages compete against directories and aggregators that outrank every individual firm.
What we build
Question-shaped practice content plus the technical foundation that makes a single firm legible against a directory.
The detail that matters
Aimed at the specific long-tail questions directories answer generically and badly.
The other half
Building the system creates the queue. These are the desks that hold it, staffed to a service level you set.
Start
What is the next step?The most useful first call is a description of what is going wrong. We will tell you which half of the business it belongs to, roughly what it costs, and whether it is worth doing.